Whether you are building a small brand, starting a big company, or launching your own Kickstarter project, you probably will ask at some point, what really makes you, you? This simple conundrum can cause brands not to launch, projects not to ship, and countless hours of debate about being “this” or “that”.
Are you “simple” or “complex”, “conventional” or “experimental”, “practical” or “imaginative”? Defining who you are and who you are not is crucial to building a successful brand. Whether you are designing, writing, directing, building, or planning, a simple set of adjectives can be your North Star, guiding difficult decisions through the process. Despite the importance, deciding on just a few terms to describe the complexities of an organization can be like finding a needle in a haystack. This is why we created a simple tool we call The Brand Deck.
Favorite perk ($45)
Basic Brand Deck – 2 Pack + 1 “Not Safe for Work” Deck.